Archive

May, 2011

Peter

“Why is my commercial not as loud as the one before it!?”

In most cases, that’s a good thing. The only person worried if their commercial is loud enough, is the client. Everyone else is saying, “why are all the F#$*ing commercials so F&*#ing LOUD!! —while reaching for the mute button. Most television shows have dynamics—some parts are louder than others. Makes for good drama. Most TV commercials, as dictated by the ALL-KNOWING AD WIZARD, have one dynamic—as loud as freakin’ possible! Makes for good annoyance, or as previously mentioned, frantic scrambling for the mute button. This wasn’t a problem before the advent of digital TV. In the good old days of analog, there wasn’t the dynamic range there is now.

http://www.crtc.gc.ca/eng/publications/reports/rp110318.htm

Did you read the whole thing? I thought not. But enough to realize there are several contributing factors involved in determining what volume a commercial is played at any given time, on any given station. So next time a client calls you in the middle of the night saying, “I just heard my f*#$ing commercial on the Food Network and it wasn’t as loud as the one right f%#*ing before it—tell them, “Wow, didn’t we get lucky!”

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Meg

INTERN ALERT

I told our new intern to write a bio so we could put it on our blog. Can you say keener? It’s actually been fun…kinda like having a pet! ;)

Where do I even start this? Writing about yourself is hard.
You can’t sound full of yourself, but you can’t undersell yourself.

Oh well. Time for my super-awesome-first-time-ever blog post!

My name is Jordan Tasa, or as my friends and family call me: J.T.
I am currently the intern at GGRP, straight out of the Radio Broadcasting course at BCIT!
I’ve been having SO much fun here at GGRP.
But, there’s so much to learn and so little time!

Okay, there’s one thing that you need to know to understand me.
I am a HUGE nerd, and proud of it. (Keep note all you parents! This is what happens when kids are exposed to video games since a young age.)

It is my dream to become a voice actor. I want other nerds to hear my voice on games and cartoons.

Of course, when I told my mum that her first response was: “I’m not sending you to acting school, study something that’ll get you a job.”

Later she brought BCIT’s ‘Media Broadcast and Communications – Radio’ course to my attention. It looked cool and at least it was something that used my voice, so I applied and got in.

While in that program, I decided that I really liked doing production for radio commercials. I found myself hungering for more knowledge. (The most filling of meals.)

Our last course was to get an internship, so I called around and somehow managed to trick GGRP into letting me in to learn about production.

And here I am now, constantly annoying them by picking their brains for any information I can get. Bwahaha.

But don’t count out voice acting! My plan is to understand the producer side first, then after I can apply what I’ve learned in the studio booth as the talent.

Other than that, I’m a weird, fun-loving guy who likes making people smile.

So, yeah! Here I am, having an awesome internship. Look out Vancouver studios! I’ll be out in the industry, searching for work soon.

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Making Noise is GGRP's digital space for sounding off on sound design.

Making Noise

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