"In 1973, GGRP built the legendary Little Mountain Sound, the studio of choice for Metallica, Bon Jovi, Aerosmith, Motley Crue, AC/DC and a host of other heavy metal bands."
In 1968, Brian Griffiths, Brian Gibson and Miles Ramsay formed a company to produce jingles in Vancouver. They didn't consider themselves pioneers. They considered themselves ‘out-of-work musicians’.
The fledgling company scored a great first gig for world-renowned brand Rice-A-Roni. But the job left them with a bitter taste of rice and noodles in their mouths after they were stiffed for payment. But the ‘out-of-work-musicians’ soldiered on, and by the mid-'70s, Griffiths, Gibson & Ramsay were quickly gaining the reputation of production heavyweights and snappy dressers all along the West Coast.
In 1973, GGRP built legendary Little Mountain Sound. It was as big as Abbey Road, and filled with state-of-the-art equipment. Some would call it visionary, others insane. Little Mountain ultimately became the studio of choice for Metallica, Bon Jovi, Aerosmith, Motley Crue, AC/DC and a host of other heavy metal bands.
By the mid-80's, GGRP was the largest music production house in Canada. The client roster was a ‘Who's Who’ of advertisers from around the globe. However, toward the end of the decade the rock n’ roll lifestyle was beginning to catch up with everyone, so Little Mountain was sold and a new studio was built to keep GGRP on the cutting edge and out of rehab.
GGRP ushered in the 2000's with a legendary shake up where Peter Clarke and Gord Lord wrestled control of the company from Griff and Miles in a spirited game of Texas hold'em. Luckily for the company, both of their first initials fit into GGRP and they shared an intelligent vision of how to adapt from snappy jingles to the new digital era.